Philadelphia Park Casino, in Bensalem, Pa., is deploying a Teradata enterprise data warehouse with Compudigm International's Gaming POWER solution and seePOWER data visualization technology. The solution will help the casino win and sustain market share in the relatively new, yet ultra-competitive, Pennsylvania casino market.

Philadelphia Park Casino chose to implement Compudigm Gaming POWER to optimize its slot floor, analyze and manage customer behavior, develop marketing strategies, and provide new insight into the overall profitability of the business.

The casino will also implement seePOWER Active, a real-time solution leveraging Teradata's active data warehouse capabilities.

Billerica, Mass.-based Bull Services has selected the Teradata Warehouse to implement a new advanced business intelligence (BI) solution to help more efficiently manage California's $37 billion Medicaid program (Medi-Cal) and improve healthcare services for millions of residents.

The Bull Services solution, running on a Teradata Warehouse, will help Medi-Cal better support its goal of managing medical services in a fiscally prudent manner through developing partnerships with providers and medical service organizations, and encouraging comprehensive, organized healthcare delivery systems.

BKK Bundesverband, the German Federal Association of Company Health Insurance Funds, has won the prestigious 2007 Best Practice Award for a Teradata-based business intelligence (BI) platform it calls the "BKK InfoNet." Based in Essen, Germany, BKK is a large association of independent corporations that insures more than 14 million customers and comprises about 20% of the German healthcare insurance market.

The independent Business Application Research Center presents this award each year for the best German-language data warehousing and BI solution.

Enter Today!

Have you discovered a brilliant new way to use your Teradata Customer Management application?

Would you like to be recognized for your outstanding accomplishment?

If you answered "Yes" to any of these questions, then submit your application for a Teradata Marketing Leadership Award by July 16, 2007!

This is a chance to gain the recognition you deserve from your peers in the industry for your creativity, innovation and strategic thinking:

	Opportunity to deliver a 40-minute presentation at the 2007 PARTNERS Conference & Expo in Las Vegas, Oct. 7-11, 2007, along with a complimentary attendance pass ($2,095 value!)
	Engraved award presented to your executives

Compete in four categories:
CRM Innovation — Unique implementations of CRM applications that are intriguing, are interesting and demonstrate results.
Transforming the Organization — Implementations that have required an organization to change its business processes to become more customer-focused.
Customer Strategy — Implementations with unique customer strategies driving an organization's objectives and tactics to achieve new levels of business benefits.
Rising Star — Showcases newer implementations (<2 years) of Teradata CRM that are in the beginning phases of enabling an organization to effect change toward becoming more customer-centric.

Judging:
Our panel of independent experts in the field of database marketing, campaign management and customer strategy will look for originality and success of the CRM or marketing initiative—including increases in revenue, retention, acquisition, cross sales and up sales with tangible bottom-line rewards.

	Jeff Tanner, Ph.D. — Research director of the Center for Professional Selling at Baylor University and co-founder of BPT Partners, a global research and training company servicing the CRM industry
	Sheryl Kingstone, director, Yankee Group Enterprise Research Group
	Francisco de Asis Martinez-Jerez, assistant professor, Harvard

A winner and runner-up will be awarded in each category based on:

	Challenge of business problems faced
	Strategy and implementation
	Evidence of impact
	Continuance of implementation

Enter Today!
For application forms and additional information, go to Teradata.com/marketingleadershipawards/2007.

Teradata Magazine-June 2007